Lola Melani Collective
Exclusive educational resource for photographers
The Ultimate Portfolio gives motherhood photographers a step-by-step blueprint to build a dream portfolio, attract high-end clients, and build a six figure photography business.
Welcome!
Why Branding is Foundational
Brand Core (Purpose, Mission, Vision, and Values)
Brand Identity - Conceptual Elements
Brand Identity - Visual Elements
BONUS: Branding Workbook & Brand Kit
Branding Workbook
Brand Kit (Canva Template)
Website - Key Features of a Magnetic Home Page
Building a Magnetic Portfolio - My Story
How to Craft and Irresistible Portfolio and Cultivate Your Signature Style
My Iconic Image Formula
How to Curate Your Portfolio for High-End Clients
Pricing Models (Pros and Cons)
My Pricing Structure
Value
When and How to Raise Prices
Pricing for Profit (Worksheet Demo)
Profitable Pricing Worksheet
Intro
Steps to Creating a Luxury Client Experience
My Client Journey
Lead process in CRM
Lola's Resource Collection
Luxury Client Experience Checklist
Zoom Calls - Start Here
Links to submit your images and questions
Q&A Zoom Call (Jan 2023)
Q&A Zoom Call (Traffic, Leads and FB Ads)
Q&A Zoom Call (Starting out, marketing strategies, website design. etc)
Q&A Zoom Call (Kinda Arzon's Success story, booking process, Image critique)
Q&A Zoom Call (Client workflows)
Q&A Zoom Call (June 2023)
Q&A Zoom Call - My new pricing system
Q&A Zoom Call - Luxury Branding
Q&A Zoom Call - Introductory Phone Calls (September 2023)
Q&A Zoom Call - Soft Proofing in Lightroom + AI and PS retouching (Oct 2023)
Q&A Zoom Call - Wardrobe tour
Q&A Zoom Call - Portrait packages and Online Pricing Guide Design (Jan 2024)
Q&A Zoom Call (February 2024)
Portfolio Curation & Review Party
Q&A Zoom Call (April 2024)
Q&A Zoom Call (May 2024)
Q&A Zoom Call (June 2024)
Q&A Zoom Call (July 2024)
Q&A Zoom Call - a Chat with Lily Anne Portraits (August 2024)
Q&A Zoom Call + a sneak peak of new Academy products (September 2024)
Portfolio & Website Review Party (part1)
Portfolio & Website Review Party (part2)
Interview with Ana King Portraits + Image Editing
December Zoom (Answering questions on celebrities, economy and IPS)
January 2024 - Email Marketing
February 2024 - Social Media Strategy
March 2024 - Portfolio reviews (Part 1)
March 2024 - Editing your images (Part 2)
April 2024 - Photographer Spotlight + Editing Your Images (Part 1)
April 2024 - Part 2