The Ultimate Portfolio gives motherhood photographers a step-by-step blueprint to build a dream portfolio, attract high-end clients, and build a six figure photography business.

Course curriculum

    1. Welcome!

    2. Why Branding is Foundational

    3. Brand Core (Purpose, Mission, Vision, and Values)

    4. Brand Identity - Conceptual Elements

    5. Brand Identity - Visual Elements

    6. BONUS: Branding Workbook & Brand Kit

    7. Branding Workbook

    8. Brand Kit (Canva Template)

    9. Website - Key Features of a Magnetic Home Page

    1. Building a Magnetic Portfolio

    2. How to Craft and Irresistible Portfolio and Cultivate Your Signature Style

    3. My Iconic Image Formula

    4. How to Curate Your Portfolio for High-End Clients

    1. Start Here

    2. Why Model Calls Change Everything

    3. Planning Your Model Call with Purpose

    4. Styled Shoots as a Marketing Engine

    5. Real Proof: The Shoots That Built My Brand

    6. How to Structure a Model Call

    7. How to Promote Your Model Call

    8. From Model Selection to Shoot Day

    9. Monetizing Model Calls & Turning Them Into Clients

    1. Pricing Models (Pros and Cons)

    2. My Pricing Structure

    3. Value

    4. Pricing for Profit (Worksheet Demo)

    5. Profitable Pricing Worksheet

    6. When and How to Raise Prices

    1. Introduction to The Art of The Sale

    2. Sales is a Journey, Not a Moment

    3. Sales is Emotional Leadership

    4. Money Neutrality & Handling “No”

    5. The Discovery Call Formula

    6. Handling Objections

    7. Moving from Decision to Booking

    8. IPS

    9. The Mindset Behind All of This

    10. P.S.

    1. Intro

    2. Steps to Creating a Luxury Client Experience

    3. My Complete Client Journey

    4. Lead process in CRM

    5. Lola's Resource Collection

    6. BONUS: Download My Email Templates

    7. Luxury Client Experience Checklist

About this course

  • $997.00
  • 266 lessons
  • 110.5 hours of video content